Wednesday, December 19, 2012

FYI: If it looks like a scam


FYI: If it looks like a scam, smells like a scam, it probably is. Your company doesn't have to follow that path.   Start 2013 off on the right foot... for ONCE!

If you want a 50 year business, verses a 90 day failure, stop chasing leaders and bending to their requests for converting your business to a recruiting program. Focus on your product.

Let everyone you touch feel the passion you have for your product and see the great value and benefit they will enjoy for purchasing it.

Day by day, client by client, I find my self looking back to the 1980's, drawing circles and sharing the plan with prospects... Shamefully, focus on recruiting has been a tradition with MLM'ers.

In order to provide a solid, long term opportunity, turn your boat around! If you are joining an MLM business and want a long term opportunity, look for a company that has turned it's boat around. You do want to earn a check for the next 50 years, right?

So it will be a slower build. It will be an honest build. One you can be proud of. Take time to locate a company with a product or services that you are passionate about. It helps if there is great value there as well. Sell the product.

Don't become one of the recruitment beggars, demanding the company put a recruitment program in to place that pays lots of money for bringing in the people. If you want a long term company, if you want to belong to a long term company, if you want to refer people to a solid company...

FOCUS ON THE PRODUCT!!!


http://mlmsoftwarecentral.com
MLM Software Central is web property of Inspetta, LLC. 1-888-221-0106

About DB44
DB44 is a software application development of Inspetta LLC.  It is an ASP.Net application with MSSql Server, delivering performance enabled software and database  solutions to business.  One of the specialties of DB44 is MLM Platforms, where website, content management, site replication, admin management, distributor back offices, custom commission calculations, integrated eCommerce and more, must seamlessly deliver accurate results.

About INSPETTA LLC
Inspetta LLC is a leader in Sales, Marketing and Information Technologies Solutions for Business.
A conglomerate Marketing, Advertising, Sales, Software Development, Company Start Up, Consulting and Venture Capitalist.  For more information, contact: info@inspetta.com  1-888-221-0106
http://inspetta.com


MLM Software - VIP Customers

MLM Software: VIP Customers!


Unless you've been living under a rock, you are well aware of the economic condition of most Americans.
Recent reports show an increase in Direct Selling Participants.
More importantly, an increase  in FULL Time Direct Selling Participants!

Companies are now moving to consider compensation plans that provide greater incentive for Full Time Sales Reps.  MLM Software Systems by Inspetta are providing advanced compensation and UI models for this purpose.
In our MLM Software, VIP Customers are often used to distinguish retail clients, such as stores, hotels, salons, etc.  Folks that are not interested in MLM, but expect a seriously discounted price.  Could it be possible to provide them Distributor Pricing? If so, what incentive does a Distributor have for locating them?
VIP Customer Bonus is a %, say 20% of CV of products purchased by your VIP Customers.  The total CV on the products is reduced by the amount paid out and is then used for the regular comp plan.  This provides a healthy incentive for reps to go full time AND go after retail establishments.

Now, the fly-in-the-ointment... these retail establishments want to see a more professional company from you.  They often don't want to see MLM at all.  HMM...  Inspetta's MLM Software Platform actually provides the ability to run to MLM Platforms, side by side, with separate domains.... one for Commercial sales (VIP Customers)  As reps join in MLM Site, replicated sites are given for both domains.  Simply put, the Commercial Domain is built to attract commercial clients, right down to accepting Purchase Orders.  Orders and Customers are merged between the two, providing central record keeping and accurate commission calculations, while empowering reps to take on commercial clients.

Now, MLM'ers can go Full Time and not stick to friends and family, at home, white board presentations....


http://mlmsoftwarecentral.com
MLM Software Central is web property of Inspetta, LLC. 1-888-221-0106


http://mlmsoftwareusa.com
MLM Software USA is web property of Inspetta, LLC. 1-888-221-0106


About DB44
DB44 is a software application development of Inspetta LLC.  It is an ASP.Net application with MSSql Server, delivering performance enabled software and database  solutions to business.  One of the specialties of DB44 is MLM Platforms, where website, content management, site replication, admin management, distributor back offices, custom commission calculations, integrated eCommerce and more, must seamlessly deliver accurate results.

About INSPETTA LLC
Inspetta LLC is a leader in Sales, Marketing and Information Technologies Solutions for Business.
A conglomerate Marketing, Advertising, Sales, Software Development, Company Start Up, Consulting and Venture Capitalist.  For more information, contact: info@inspetta.com  1-888-221-0106
http://inspetta.com

5 Leg Binary in MLM Software


Each year, folks try to surprise me with a new and creative MLM Software Compensation Plan... never been done before. Rumors run wild of a 5 Leg Binary, offering 4 times the income!  Is there such a thing? The Truth will SHOCK YOU!

The 5 leg binary is an interesting beast for MLM Software Developers.  Develop MLM Software Systems for clients, we sit at a unique position to view and test compensation models in our MLM Software Platforms.

In short, if you are familiar with a weak side Binary, then you will understand how this functions. 10% weak side Binary gives you 10% of the value on your weak side or lesser leg.  20% weak side gives you 20% of the weak side.

Some companies will flush the greater leg to the company, some will allow the difference to roll into the next pay period.

So the idea is, the greater leg is the qualifying leg.. it goes to the company, the lesser you own a % of.  MLM Software is designed to calculate % of the lesser leg, unlimited depth, to the distributor.

Now, the 5 leg binary.
5 legs, of which sales determine which is the greatest leg in the pay period. This greatest leg is the qualifying leg and sales are held by the company. The remaining 4 weak legs or lesser legs, you earn % of.

So, 10% 5 Leg Binary is 10% of the 4 smallest legs, get the idea.

I like the idea, it is interesting and caused me to spend hours, examining it from all angles.
At the end of the day, from a Distributor Standpoint, the company makes money and the Distributor makes little, in contrast of total downline sales.

If you are a company, it is a hot comp plan as it attracts a lot of new people and the company comes out on top.

If you are a distributor, it's not worth your time.

For a distributor, you want money in your pocket, for direct and downline sales, not divided to a dozen levels, as the pennies get split and the income reduced.

By far, of all the modeling I have done for 20+ years, a 1-3 level unilevel with check match, fast start, and bonus pools provide a greater opportunity, based on your efforts. It also provides a slower and stable growth pattern for the company, offering you a chance to be hooked up with a 50 year company, not a 3 month fly and die.

Now for the Fly-In-The-Ointment...
I won't begin to mention the name Binary references "Bi" hence 2 legs.

Those familiar with the Binary know it spills to the extreme left leg and extreme right leg, which ever is the lesser leg.  Well, that's the most sensible way to do it.  MLM Software companies have certainly provided other variations, as required by clients.  Extreme left and Extreme right provide arteries, which persons hope to land in.  Distributors destroy their income potentials by filling in spots of their internal legs.

So, how does a 5 Leg Binary spill?  How will the MLM Software handle the logic?
a.) Extreme Left and Extreme Right? What about the other 3 legs?
b.) The lesser leg at the moment? each leg has 5 legs, so where in the leg?  What logic?
c.) Left to right, top to bottom, next available position across all legs going down by levels?

Yes, "C".  Actually, other companies have tried to use A or B, only to fail to work out the logic.
C provides the best logic for spill, hence going to the lesser position all the time.

So, we aren't working with Extreme Left or Right Arteries are we?
No, in fact, if the truth be known... it's not a Binary in any way!
It is a 5 wide Matrix, spilling left to right, top to bottom, level by level.
Then, determine the total group volume of each of the 5 first level positions (legs)
Now apply the rule... 10% of lesser 4 legs.

So, if done right, is a Matrix with Group Volume calculations and greatest Leg of Group Volume going to Company, balance providing a % as a Commission.

Binary, No.  Matrix, Yes.

Again, there are some that have attempted to build the MLM Software on a Binary Frame.
Failure awaits as the actual logic that works for company and distributors is a Matrix Frame.



MLM Software Central is web property of Inspetta, LLC. 1-888-221-0106



MLM Software USA is web property of Inspetta, LLC. 1-888-221-0106

About DB44
DB44 is a software application development of Inspetta LLC.  It is an ASP.Net application with MSSql Server, delivering performance enabled software and database  solutions to business.  One of the specialties of DB44 is MLM Platforms, where website, content management, site replication, admin management, distributor back offices, custom commission calculations, integrated eCommerce and more, must seamlessly deliver accurate results.

About INSPETTA LLC
Inspetta LLC is a leader in Sales, Marketing and Information Technologies Solutions for Business.
A conglomerate Marketing, Advertising, Sales, Software Development, Company Start Up, Consulting and Venture Capitalist.  For more information, contact: info@inspetta.com  1-888-221-0106

Wednesday, September 12, 2012

MLM Software USA announces Custom Party Pages

Las Vega, Nevada - September 12, 2012 - MLM Software USA (MLMSoftwareUSA.com), a web property of Inspetta LLC of Las Vegas, Nevada expands it's MLM Software Platform, called DB44 with customized Party Plan pages for the Direct Selling Industry.

The MLM and Direct Selling industry is often represented by companies seeking to market products and services, person-to-person, in group or party settings.  The reason... relationship and atmosphere leads to greater dollar volume of sales.  Additionally, it draws a hard line in the sand, identifying the company as focused on the sale of Product and Services to consumers, rather than an Endless Chain of Recruiting.  Heavy hitter MLM Distributors have found that a few hundred people in a downline can generate greater income from product sales with less effort.  Moreover, the sales often lead to repeat purchases, as customers fall in love with the product line.  Parties are often an attempt to invite many people over to a home or business location, to share the product/service.  No one gets up on a white board to explain how you get rich in MLM.  Instead, they share, with excitement, the company's products and how their life has been changed through the use of the company's products.

A Party Plan, often refers to a business model of an MLM/Direct Selling Company, who seeks to sell it's products, through the fashion described above.  Often, the compensation model provides retail profits to the Distributor, an incentives to a Hostess, and downline Commissions based off an unlimited width UniLevel Platform.  The web-based software platform needs to provide an invitation and confirmation system, order placement by the Distributor, option for individual payment or bulk order payment by Distributor and more.

The DB44 platform is an ASP.NET application that provides full corporate website, replicated with True Searchable Subdomains, Admin Back Office and Distributor Back Offices with a suit of features and functions.  Most notable are the Party Plan functions.  Custom Party Pages provide additional marketability for Distributors.  First, they have a replicated Corporate Site.  Now, they also have Private Party Pages on their existing Replicated Site!  The Private Party Page is like a Sales Sheet for a Distributor.  A personal profile image and info on why my Parties are Awesome!  The regular corporate site and design are missing, so the Custom Party Page is 100% a unique marketing page of the Distributor, with no navigation to exit and explore other areas of the site.  Any Parties created by the Distributor also get a dedicated URL within the Distributor's subdomain, and are listed on the Distributor's Party Page as upcoming Parties.  A Distributor could class up a party page with Polka-dots and a Profile Image with a Polka-Dot Scarf.  By clicking on a specific party, listed on the Distributor's Custom Party Page, we can find a completely different look and feel.  The Party on Coronado Island has a photo of the Beach and Palm trees, while The Party in Beverly Hills a photo of a Mansion and Bentley.  Every party can be unique, expressing the atmosphere and excitement of a particular party.  Additionally, the Distributor is able to Create a Catalog, for each party.  Thus, on the Custom Party Page of Coronado Island, a catalog of 12 products that will be for sale at the party are listed, with prices.  If I am not able to attend, I could by them, pre-party, from this page.  The party in Beverly Hills may have a completely different list of products that will be shared and I could buy them ahead of the party if I like.

The new method of providing Custom Distributor Party Page, Custom Party Page, Custom Party Catalog, and ability to confirm attendance online, enable Distributors to market the attendance to and sales at their parties.

About MLM Software USA and MLM Software Central
MLM Software USA and MLM Software Central are web-properties of Inspetta LLC, focused on delivering Consulting and Software Solutions to the Direct Selling and MLM Industry, educating it's clients to nuances of the industry and enabling them to focus on the sale of products and services to consumers while we focus on building and maintaining the software infrastructures.  Inspetta LLC leads the way in personalized services through our model of education and software development. The organization is lead by a passion to see the industry grow and change for the better, with sustainable companies focused on sales of real products and services to real people. Our "Performance through Passion" has led to numerous recognitions and achievements.  On May 1, 2012, MLM Software USA and MLM Software Central were officially acquired by Inspetta LLC, a conglomerate marketing, sales and information technologies solutions provider.
MLM Software USA is web property of Inspetta, LLC. 1-888-221-0106
MLM Software Central is web property of Inspetta, LLC. 1-888-221-0106

About DB44
DB44 is a software application development of Inspetta LLC.  It is an ASP.Net application with MSSql Server, delivering performance enabled software and database  solutions to business.  One of the specialties of DB44 is MLM Platforms, where website, content management, site replication, admin management, distributor back offices, custom commission calculations, integrated eCommerce and more, must seamlessly deliver accurate results.

About INSPETTA LLC
Inspetta LLC is a leader in Sales, Marketing and Information Technologies Solutions for Business.
A conglomerate Marketing, Advertising, Sales, Software Development, Company Start Up, Consulting and Venture Capitalist.  For more information, contact: info@inspetta.com  1-888-221-0106

Monday, August 20, 2012

Zeek Rewards: Everyone is Guilty!


Zeek Rewards: Everyone is Guilty!

 
Unless you've been living under a rock... you have heard about the Zeek Rewards, MLM Ponzi Scheme... Last week, the company was shut down, with millions of members (investors), $600 million turned over to a receivership, and a flood of people realizing that they were a victim of an MLM Ponzi Scheme!
First, they knew exactly what they were doing and are not contesting the action.
Second, it is estimate that if a one page summary is sent to each investor, summarizing the contributions and withdrawals, the stack would reach about 100 meters(about 300 feet).
Third, it brought new attacks on the MLM Industry, due to their model, which was clearly an MLM Ponzi Scheme!
Fourth, they aren't the only ones out there.  Some will mask an auction or dating site to their business model.  
Pick ONE... 
  • a.) are you marketing real products and services, to real people, for a commission on sales? 
  • b.) are you marketing recruiting package for commissions?  
  • c.) are you marketing an investment program?  
Hint... a.) is the only one you should have chosen.  Don't even waste your time, and please don't share with others, b.) or c.)!  Even with a.), you need to research the company, the products, and have a desire to actually market the company's products and services.
Most of those familiar with it Zeek Rewards, knew that it was wrong from the start, however has led others to believe it was legit, and launch another.  Additionally, many knew full well it was not legit, but joined anyway and handed over thousands to the "Lure of easy money."
Just one week ago, I spoke with a company from California, that is also proposing to launch a Penny Auction MLM, etc. etc. with rewards points that can be earned, etc. etc. and compared to existing companies,  I stated that "Most companies are outside the USA, as this can quickly be an illegal scheme."  He responded... there's some here in the USA, mentioning Zeek Rewards.  Yes, they do exist in the USA, but only serve to make you think it is legit.  It is NOT.  While I offered to provide consulting, to discuss further, I have no knowledge of his status.
1.) You need an MLM Consultant
2.) You need All Docs and Business Model Details sent to an MLM Attorney
3.) You MUST LISTEN TO BOTH AND ACT ACCORDINGLY
Last week, two business associates called me to inquire on Zeek Rewards, specifically, with a desire to join.  I told them NO, in my opinion, it was  Ponzi Scheme and would be out of business soon.  I had no idea it would happen in only a few days from stating it!  I do hope they didn't send their money and app in... I hear the investigators are still receiving packages from new enrollees!
No doubt, Zeek Rewards was told, very clearly, what was right and wrong.  They state having an MLM Attorney, which was probably hired or consulted with, briefly, when they first launched.  Their stated MLM Attorney is reputable, and there is no reason to believe this model was acceptable by their firm.  It is not possible to believe that any MLM Attorney would confirm the business model to be safe.  Absolutely ridiculous.  They simply did what they wanted, in the face of good advice.
Regularly, I speak with potential start ups who present a wild and profitable business model, for which I explain is not legitimate and they should not do.  Zeek Rewards, in particular is closer to the High Yield Investment Club scams of the 90's, but repackaged with an auction site to conceal it's identity.
Based on the fast pace of people joining and sending thousands (in many cases over $5k each), and the fever of looking at a back office and it's reported incredible yield, it ran like wild fire.
Worse, I've received dozens of requests to launch a similar program mixed with auction or penny auction or reverse auction,... even dating site, and pointing out existing companies doing somewhat similar... like Zeek.
Often these companies are off shore, allowing them to run longer before a regulatory agency shuts them down.  At times, they actually do so from within the US, leading others to believe they must be legitimate, and want to launch their own.
Folks... Real Products to Real People.  Not Investment an MLM Ponzi Schemes.  
If you become a member of an MLM Ponzi Scheme, you are only assisting in the continuation of such.  Don't do it.  Worse, you are just as Guilty of encouraging others to be taken by a Ponzi Scheme.
And listen, when a company is shut down, many move to the mentality, "I am a Victim."
Stop it.  Do you know how many people I spoke with in the last couple months that mentioned Zeek Rewards, that they were a member, and they KNEW it was a Ponzi Scheme, they just hoped to make some money.  I'm serious!  And if you are honest, you probably knew it to.
Not everyone that falls for such a scheme is a Victim.  They should be brought in front of the judge, with the CEO.
If it is an MLM Ponzi Scheme, don't do it, just because you think you can make some money before it crashes.  In the end, you only fuel others to believe that it is legitimate.  In my book you are just as guilty.
You knew it and promoted it!
If you are a company, don't do it.  I have turned down, on average, 60-100 potential clients per month, on this one point.  If you are interested in marketing real products or real services to real people, then I am willing to work with you and willing to discuss software solutions.  If you are not... I must turn you down.  That's correct, I turn down 60-100 people per month, no matter how much money they are willing to spend on software.
It is time the industry gets cleaned up.
Next, already people are positioning to drag "Victims" of Zeek Rewards into another MLM.
New Start Up companies are thinking of the millions of people that are now candidates for MLM.
NO.  They are not.  Even if you happen to have contact with persons, and have the right to communicate with them.... Persons who willfully join a company, such as Zeek Rewards, will never do any work in a real MLM.  These persons are not interested in marketing Real Products to Real People.
If you are even thinking about this group of persons as your target market, you are wasting your time.  They are only interested in blindly tossing money in an imaginary machine and receiving more money back.  These persons approach real product based companies with the same mentality, if the comp plan is designed to attract them.  Comp plans often do attract them, they purchase a distributor kit, then do nothing.  
There is no reason in the world, for you, to design a compensation plan to attract the masses, recruiters, or the like.  Your compensation plan should strictly be designed to reward persons for marketing real products to real people, directly, and through a sales team.  If it has crazy rewards, bonuses, or other methods, to entice the masses, you will not reach company sales goals.  If you are a legitimate company, it is all about product/service sales, not about recruiting.
Again, the industry needs to be cleaned up.  It starts with me, an Industry Consultant and Software Provider, with MLM Attorneys, with MLM Start Ups, and with Distributors.  We ALL must work together, with correct expectations, towards success.

Sincerely,
Scott H Leonard
MLM / Direct Selling Conultant
MLM / Direct Selling Software Provider
888-221-0106

Thursday, August 16, 2012

Mass Email Dangers for MLM Companies


Mass Email = Maximum Risk for MLM Companies

For years, I have warned of MLM Software systems which permit mass email or subscriber autoresponders within the MLM Software System. In come cases, the requests are or the distributors or "Leaders" to have these features. I can not express how wrong this is, nor how much liability you place on your company.
First, can you prove the email recipient requested to receive your communication, ON THIS SUBJECT? While companies don't like it, confirm subscription via a received email is a must. That said, it should be a confirmed subscription to a specific communication subject. Just because a visitor subscribed, does not mean he has agreed to receive all company solicitations, only the particular one he subscribed to. All else is SPAM and brings great risk on the company.
Second, auto responders which fire the moment a registration occurs, without the confirmation link to confirm opt in IS SPAM.
Third, any mass email tool in the hand of Distributors or "Leaders" WILL BE WRONGLY USED. And it will be wrongly used from the company's .com and IP range. I keep repeating, "Desperate People do Desperate Things" and you need to know that most Distributors are Desperate, or are two steps away from being Desperate. Give them the ability to upload a contact list and send emails and guess what... Your Company, Your .com, Your IP range is firing NON Opt-In email solicitations to whomever! SPAM. Not to mention the content... Distributors will promise a bottle of vitamins can cure cancer or a business opportunity can pay $15million per month... join now.
Communications should always be managed from the company, and even then, great care must be maintained in the handling, confirmation of opt-ins, newsletter content, and handling of op-outs.
Recently, I had a conversation with a company, which I encouraged that they speak with an attorney. Later that day, I wrote an email to this person, regarding our conversation and included contact info for an appropriate attorney which I had suggested. I cc'd the attorney and included a paragraph in my email, directly to the attorney, as a means of introduction.
Both the company and the attorney received the email and the introduction was made. An hour later, I received an email from the attorney, who stated "In conformance with the CAN SPAM laws, I appreciate the referral, and direct introduction, however, I will not contact this person directly, but will wait patiently to see if she contacts me."
It's been a long time since I have seen an attorney with such integrity. You may not understand it, but rather than accept the direct introduction, within the email, referenced phone introduction, CC to both company and attorney, direct comments to attorney within same email.... with all that.... CAN SPAM laws basically provide that he had not been contacted by the company and he could not communicate to them. He must wait for response.
You may say, "what is the world coming to?", I say "hoo rah" for those abiding by the restrictions and maintaining a higher standard.
Now, for your MLM Company, you should also know that a Distributor Registration does not indicate Email Newsletter Subscription, nor to what subscription subject matter. It is very important that companies look at their subscription process and forms, then contact an attorney to discuss how to include such during the registration process. Of course, a receipt is one thing, but newsletter and company email can instantly become spam.
Sincerely,
Scott H Leonard



http://mlmsoftwarecentral.com/

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How To Negotiate your MLM Software


How To Negotiate Direct Selling and MLM Software

  1. First, you share your business model.  What products or services will you be selling and how do you intend to sell and market these products or services.
  2. Second, you share any integration that may be needed to support the sale of these products or services.  In some cases, it may be real time integration with a warehouse management system.  In other cases, it may be an API integration between third party site that conducts a transaction.  It could be a monthly CSV file from third party, provided to you for upload and post.
  3. Third, you share specific expectations and functions that you want in the Distribturo Back Office and in the Amin Back Office.
  4. Fourth, you share the specific MLM Compensation Plan, Bonuses, Ranks and Rank Advancement that you would like to use.  At this point, it is good if your MLM Software Provider is also an MLM Consultant or MLM Expert.  If so, it is best if you are willing to be educated and allow them to comment on the Compensation Plan.  Many people propose MLM Compensation Plans that are not capable of making money.  They over pay distributors or pay almost nothing to the distributors, making them angry.
  5. Fifth, your MLM Software Provider should provide a contract or license agreement.  Take time to review and schedule a call to ask questions about any part.  An MLM Software Provider will provide Managed/Hosted solutions for a fee.  These fees are necessary to manage the expansion of your business, updates and customer service needed along the way.  When acceptable, sign and return.
  6. Sixth, your MLM Software Provider should provide a detailed Compensation Plan Specification or System Specification Document.  It is mostly meant to spell out the details of your compensation plan as they relate to the system.  This wording is very important.  Take time to review and schedule a call to ask questions about any part.  When acceptable, sign and return.
  7. Seventh, you share site design requests with their designers.  A design document may be provided and require approval, sign and return.  Stay in communication with the MLM Software Provider during the development process, responding as quickly as possible.
  8. Eighth, when the site goes live, begin placing basic content items, such as About Us, FAQ, Founders, etc.  Also make sure you prepare and provide the Policies and Procedures, Terms and Conditions, Privacy and other policies.
  9. Ninth, contact your Merchant Provider to make application for a merchant account.
  10. Tenth, locate and purchase an SSL for your site.
  11. Eleventh, when MLM Software Provider is complete, be quick about scheduling training on use of the system.
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